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Nancy Casanova

Helping you simplify and streamline your content marketing.

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Master Your Messaging with Audience Personas

Hello Reader, Are you ready to take your content marketing strategy to the next level? One of the most powerful exercises you can do is to dive deep into understanding your audience personas. By truly knowing who you're speaking to, you can tailor your messaging, value propositions and positioning to resonate more effectively with your target audience. To help you get started on this journey of discovering your audience persona, I've put together three actionable prompts that will guide you...

Hello Reader, If you're looking for a game plan to help you create content more consistently and aren't sure which approach is best for you, let me break it down for you. Content batching and content sprints are content creation strategies that can help you create a lot of content, but they are unique in their approach and timing. ✏️ Content Batching: What is content batching? Content batching involves creating several pieces of content within a designated time, usually in a focused session...

Nancy Casanova BRAND STRATEGIST Hello Reader, Whether you're a pro at content creation or just dipping your toes into the vast sea of formats, mastering time management techniques can significantly boost your productivity and creative output. Today, I want to share some time management tips and strategies to help you streamline your content creation process and maximize your time. Content Batching: One of the most effective ways to enhance productivity is through content batching. This...

Nancy Casanova BRAND STRATEGIST Hello Reader, As someone deeply passionate about content creation, I've discovered various tools that have streamlined my workflow and made the entire process more enjoyable. Today I want to share some tools that have become invaluable assets in my content creation journey, from managing projects to editing videos and designing captivating graphics. Whether you're working solo or with a team, managing projects, designing graphics, or editing videos, each tool...

Nancy Casanova CONTENT STRATEGIST Hello Reader, A well-organized calendar can help give you the structure and effective planning skills you need to be consistent with your content strategy. Your calendar can help you properly allocate time and resources to plan your content around your key events, product launches, or industry trends. An effective calendar can also help ensure you optimize and track the performance of your efforts. 🗓 Elements of a Well-Organized Content Calendar Your content...

Nancy Casanova CONTENT STRATEGIST Hello Reader, So we've welcomed a new year, and with that comes a marketing and social media plan that needs to be tracked and measured for effectiveness. 📊 Today I want to share some helpful and actionable ways you can set and achieve your social media goals in 2024. 📌 To get started, you'll need to align your content goals to your business goals. This means getting clear on your business goals and the type of content you'll create to help support your...

Nancy Casanova CONTENT STRATEGIST Hello Reader, In the ever-accelerating world of content creation, it's easy to feel like a participant in a relentless content creation hamster wheel. The pressure to churn out post after post, video after video, can be overwhelming, leaving you wondering if quantity truly trumps quality. Well, I'm here to challenge that notion and propose a radical idea: less is more when it comes to content marketing. 💡 I want to shed light on the often overlooked benefits...

The value of content sprints

Nancy Casanova CONTENT STRATEGIST Hey Reader, Have you ever considered a content sprint to help you better manage your content marketing efforts? Content sprints are a dynamic approach to content creation and allow you to dedicate a focused and intensive period of time to creating content. If you are trying to identify a way to maximize your content creation efforts, content sprints may be for you! In this email, we're diving deep into the world of content sprints, an innovative and highly...

coffee latte near white wireless keyboard and Apple EarPods on the table photography

Nancy Casanova CONTENT STRATEGIST Hey Reader, I wanted to share a valuable insight with you regarding your content creation process. Are you finding it challenging to consistently create high-quality content?Are you struggling to keep up with the demands of producing engaging blog posts, social media updates and email updates?Here's the thing: Many business owners face the exact same problem. The pressure to consistently deliver fresh content can be overwhelming, especially when you're also...

Hello Reader, Are you on the verge of burnout from creating content for social media?Does creating content drain your energy?Creating content doesn’t have to feel like a never-ending daunting task. It can actually be quite easy if you implement some time-management principles in your content marketing workflow. I want to share some ways you can improve your content creation workflow to help you save time every time you sit down to create your content.A content creation workflow is a series of...