Hello Reader, So we've welcomed a new year, and with that comes a marketing and social media plan that needs to be tracked and measured for effectiveness. ๐ Today I want to share some helpful and actionable ways you can set and achieve your social media goals in 2024. ๐ To get started, you'll need to align your content goals to your business goals. This means getting clear on your business goals and the type of content you'll create to help support your goals. Align Your Business and Content GoalsHere are some examples of how to align your business and content goals: Business Goal: Increase brand awareness and traffic โณ Marketing Goal: Boost traffic to the website โณ Social Content: Pin 10-15 posts a day on Pinterest related to my core content pillars and from my landing page โ Business Goal: Expand brand presence โณ Marketing Goal: Raise brand awareness โณ Social Content: Develop engaging and shareable social media content to increase brand visibility. โ โจ HOW TO SET SOCIAL MEDIA GOALS IN 2024 โจโ 1. Set Realistic and Measurable Content Goals ๐Before you begin publishing content, get very clear on setting clear and attainable goals. Define Your Purpose: Set Goals: Know Your Audience: โ 2. Track Your Progress ๐Setting goals is just the beginning. Make it a habit to regularly track the progress of your goals. Looking at your social media data should be a monthly and quarterly habit. It's great if you can do it on a weekly basis to keep your pulse on what's working so you can replicate it. Analytics Tools: Content Calendar: Regular audits: 3. Celebrate Your Achievements ๐Keep the momentum going by regularly checking in and celebrating your achievements. Big or small, it's important to take note of your achievements so you can build confidence, self-belief in your voice, content and efforts. Social Media Celebrations: Reflect and Learn: Rewards and Incentives: Bonus Tips:Measurement: If you need some ideas on goals you can set, here are some suggestions on a goal and the type of KPI you could measure.
I hope you enjoyed these tips and ways to align your content goals with your business goals. โ๏ธ Takeaways:
๐ Action Items:
โ Keep creating, Nancy |
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